Continuing and Professional Education
Close-up image of six individuals celebrating a victory in front of a crowd with the Turner Sports logo in the upper left hand corner for the UO Warsaw workshop registration page.

esports 101

Learn about and understand the esports industry.

The University of Oregon’s Warsaw Sports Marketing Center and Turner Sports have partnered to create an interactive workshop for sports industry professionals.

July 13, 2018, 9:00 a.m.–9:00 p.m., Turner Studios Atlanta, Georgia

Organized, competitive video gaming, or esports, is an exploding industry. In 2016, the esports industry nearly broke the half-billion-dollar mark at $493 million, according to market research firm Newzoo. The firm estimates it will be a $1.5 billion industry by 2020.

This workshop seeks to educate sports industry professionals about esports and the market opportunity it presents. It will feature speakers from across the esports ecosystem in a mix of presentations and panels, with an emphasis on interactive conversations and opportunities for both learning and networking with participants and presenters. The day includes a VIP tour of the ELEAGUE Arena at Turner Studios and seats to view a live taping of the ELEAGUE Street Fighter V Invitational.


  • Overview of the esports ecosystem
  • Key stakeholders and business models
  • Understanding esports fans
  • Navigating esports distribution
  • Product innovation and technology
  • Sponsor best practices
  • And more

Cost: $495

Registration includes continental breakfast, lunch, and happy hour. Registration fee is non refundable.


Breakfast and Welcome (9:00–10:00 a.m.)

Continental breakfast and welcome with agenda setting for the day ahead.

Ecosystem and Dynamics (10:00–11:00 a.m.)

Receive a crash course in all things esports as the panel pulls back the curtain to explain the nuances of the esports business.

Metrics and Fan Insights (11:15 a.m.–noon)

Fans are what drives ELEAGUE and the esports space. Take a dive into fan engagement and see how they interact within different mediums.

Lunch and Learn (noon–1:00 p.m.)

Hear firsthand about the life of an esports athlete from a professional player in a casual interview format.

Monetizing a Global, Digital-First Business (1:00–1:45 p.m.)

Esports are a global phenomenon, unique from many traditional broadcast models. Hear from those responsible for building the operations around this unique space and executions.

Product Innovation and Technology (2:00–2:45 p.m.)

Learn from the teams responsible for building unique, fan-forward products made specifically for esports.

ELEAGUE Sponsor Showcase (3:00–4:00 p.m.)

Sponsors are what drive us to innovate and produce distinct experiences. Listen in as the team and companies leading the way in creating esports activations talk through their processes.

Tour of ELEAGUE Arena and Turner Sports (4:00 p.m.)

Join the team to take a tour of the ELEAGUE and Turner Sports facilities. From studios to control rooms, see the spaces that help make a full-fledged esports production operate.

Happy Hour and Networking

Enjoy drinks and light appetizers with attendees and speakers before the live competition.

ELEAGUE Street Fighter V Invitational Finals

Enjoy a VIP guest experience for the culmination of the Street Fighter season.

Turner Studios Atlanta Visitor Information

For transportation services, please use:

237 10th St NW
Atlanta, GA 30318

Official address:

1050 Techwood Dr. NW
Atlanta, GA 30318

Zoomed in map showing physical location of Turner Broadcasting System Inc. for UO Warsaw workshop registration page.

Nearby Hotels

W Atlanta–Midtown
188 14th St NE
Atlanta, GA 30361

Four Seasons Hotel Atlanta
75 14th St NE
Atlanta, GA 30309

Hilton Garden Inn
97 10th St NW
Atlanta, GA 30309

Hotel Indigo Atlanta Midtown
683 Peachtree St NE
Atlanta, GA 30308

Georgian Terrace Hotel
659 Peachtree St NW
Atlanta, GA 30308

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