Online Digital Marketing Certificate Course
Become a certified digital marketer with this on-demand, immersive program. Led by industry experts, you’ll gain the necessary digital marketing skills you need to transform your career.
Speak with an Advisor
Schedule a meeting with an advisor to discuss if this program is right for you.
View Course Syllabus
Learn more about the course curriculum—fundamentals and strategy.
Harness AI and in-demand tools to unlock your potential as a high-impact digital marketer.
This course is designed for anyone who is motivated to expand their marketing knowledge and grow their career. This program is ideal for students who identify with any of the following profiles:
THE CAREER LAUNCHER:
- Recent graduate looking to explore professional interests
- Current college student looking to enhance their area(s) of study
THE CAREER ACCELERATOR:
- Entrepreneur seeking to grow their business by utilizing a set of digital marketing tools
- Marketing professional seeking to further their education for a promotion within their current role
- Professionals outside of the marketing space seeking to expand their knowledge from their current scope of business
THE CAREER CHANGER:
- Working professional wanting to try something new
- Career break-taker wanting to reenter the workforce
Why Take This Course?
Earn a Certificate of Completion in Just Ten Weeks
Requirements
This program has no requirements other than a strong internet connection and an interest in expanding knowledge.
Time Commitment
Participants should expect to devote anywhere from six to eight hours per week interacting with the curriculum and preparing for exams. In addition to the learning modules, students will have the option to attend weekly live/online group sessions (two hours) to engage with peers, mentors, and industry experts.
Please note, you may need additional time to prepare for and complete the certification exams.
Learning Outcomes
- Terminology
- Influence and Customer Journey
- Measurement
- Sales & Marketing Alignment
- Competitor Research
- Customer Personas
- Customer Journey
- Content Strategy
- SEO
- Paid Search
- Paid Social
- Email Marketing
- A/B Testing
- Full Funnel Engagement
- Google Analytics
- Google Ads
- HubSpot Email Marketing
- Marketing Automation
- SEMRush
- AI and ChatGPT
FAQs
Is career support available?
Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.
Is job placement included?
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.
What type of roles can you get after the course?
This program will prepare graduates for roles similar to:
- Marketing Manager
- Marketing Specialist
- Marketing Associate
- Digital Marketing Manager
- Digital Strategist
- And more...
Will I have a completed portfolio at the end of the course?
The course and the Playbook exercises will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
How many hours per week should I expect to spend on the program?
You should expect to spend 6-8 hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real-time with peers, mentors, and industry experts. Please note that you may need additional time to prepare for and complete the certification exams.
Who is the ideal candidate for this course?
Characteristics of an ideal candidate include someone who is tech-savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the course with other responsibilities.
This course is ideal for:
- Recent graduates
- Marketing professionals (1-5 years experience) looking to update their skill sets
- Experienced professionals re-entering the workforce
- Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
- Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools
Do I need to have previous marketing experience?
Not necessarily. Some material may be more advanced to those without any previous marketing experience, in which case the mentors would work with you to help fill the knowledge gap to ensure you are getting a full experience.
Will I earn a certificate?
Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in digital marketing, as well as the following industry certificates:
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
What do I need to do to pass the course?
In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).
What payment options are offered?
There are multiple ways to pay for this course. The first is to pay upfront online, which provides the largest savings.
Our partner, Ziplines Education, offers both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there you can click on the "Get Qualified" link to see what options are available.
Did you know that 92% of employers offer tuition reimbursement? Their guide gives you suggestions and templates for how to ask your employer to cover the cost of the course. View the reimbursement guide.
What is your cancellation and refund policy?
We offer a 7-day, money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
What technology do I need for this course?
- A computer to access the LMS, live/online sessions, and Slack workspace
- A microphone (built-in, headphones, or headset)
- A webcam (built-in or USB plug-in) (optional, but recommended)
- Internet connection (broadband wired or wireless; 3G, 4G, or 5G/LTE)
Where does the course take place?
You’ll access on-demand content and assignments through their learning management system (LMS) and join the optional (but recommended) mentor-led live session once a week through the video conference platform. The LMS can be accessed from anywhere with an internet connection.
We partner with Ziplines Education, a market-driven education company based in Silicon Valley, CA. Priding themselves on developing innovative, highly rated certificate courses, they help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.